The platform is rolling out a new feature that permits them to cut down on the volume of AI-created content appearing in their feeds. This move comes as the platform disclosed that it now features over 1 thousand million AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a full-scale rollout. This shift coincides with a surge in AI content, spurred by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly 10% of the quickest rising video streams on another major platform primarily display AI-generated videos. A considerable share of this output is deemed low-quality AI content, a term for poor-quality, factory-style content that is typically nonsensical or bizarre.
Based on user feedback that numerous viewers like content created using AI tools, ranging from computer-generated images to informative clips, and we intend to give people the ability to see more or less of that, according to their own preferences,” said a spokesperson.
AI on the Platform
TikTok announced that there are currently over a billion videos on its network labeled as artificially created. Collectively, more than 100 mn pieces of content are added to the app each day, making AI content a relatively small portion of its complete catalog.
User Control Features
Users will be capable of reduce or increase the level of AI content they watch by accessing the content preference setting in the application and choosing the AI content topic. Further subjects that currently be modified under the setting encompass politics, clothing, beauty, and dance.
Platform Guidelines
TikTok’s rules mandate creators to identify “realistic” AI-made content, and it prohibits harmful AI impersonations of celebrities or emergencies. Any realistic AI video that is not labeled can be deleted under its terms of service.
In addition, the app will now attach an AI-generated watermark to content made using its proprietary AI systems, or flagged by an industry-wide initiative for spotting artificial media. This action is aimed to help prevent users from trying to circumvent the labeling process.
Responsible AI Funding
The platform is additionally establishing a $2m AI literacy fund for experts and groups to create learning resources about responsible artificial intelligence. This program will support charitable organizations focused on teaching computer science.
Platform Protection
TikTok has justified its content review process, during controversy over proposals to make redundant hundreds of review team members in Britain. It is set to reduce 439 jobs in its user protection division in its British office, with trade unions and digital protection specialists raising concerns that humans are being replaced by machine-led review.
A senior executive stated that human moderation would continue to be important, but automated tools can safeguard staff by eliminating the most distressing content ahead of it has to be seen by people. TikTok reported a notable drop in shocking and graphic content reviewed by safety staff over the previous year due to reliance on its AI tools.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s highly necessary to reduce exposure to dangerous material as rapidly, which is the area in which a lot of the machine support is really helping us operate efficiently.”
