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The artist contributes his £25k prize award winnings to independent music venues

The singer holding his trophy in his hometown
Sam Fender won the prestigious award last month in his hometown

The artist has handed over the entirety of his £25k Mercury Prize cash to the MVT, which works to preserve the United Kingdom's grassroots concert spaces.

The star was given the cheque on October 16 as his latest record People Watching was declared the top album of the past year.

He has chosen to hand the money over to the Music Venues Trust, in acknowledgment of the vital role local spots played in his early career.

"I couldn't be pursuing this success if it weren't for all the gigs I played around the area, and further afield, when I was just getting going," remarked Sam Fender. "These spaces are renowned, but they are in difficulty."

Since the start of 2023, at least 150 of these locations have shut down – roughly one-sixth of the total UK scene.

Over the past year, well-known musicians such as the band Pulp, Coldplay, the singer Katy Perry and Sheeran have all aided the Music Venues Trust in its efforts to help venues survive, by applying a modest fee to their admission fees, which supports smaller concert halls.

Fender also took part, raising more than £100,000 on his 2024 arena tour to help thirty-eight local spots across Britain.

The donation assisted locations that were confronting possible closure due to difficulties arising from floods, fires and bereavements, as well as regulatory hurdles, legal disputes and noise complaints.

Additional spaces obtained funding support in upgrading facilities and technical equipment that directly benefitted performers and concertgoers.

"The notion that revenue from performances in major spaces backs the local stages, where it kicks off for performers like me, is just sensible," Fender has commented.

The band Pulp on stage
The group are one example who gave their Mercury Prize prize money to good causes

He is among several artists to donate his Mercury Prize prize money to worthy causes.

When the band won the prize in 1996 for their release their work, vocalist Cocker stated that the group would contribute their cash to the charity War Child.

That year, artist she divided her bounty among multiple charities, such as the children's charity and a Sickle Cell organization.

"I also contributed a thousand pounds to my local community centre, to their gymnastics program, because I did gymnastics when I was growing up and they needed new equipment," the artist explained to a publication.

Previously, they contributed their funds to the local youth club that supported their act, in addition to other local music groups.

And 1994 winners the group contributed their award to a MS organization after a close contact was diagnosed the disease.

"Receiving the award was quite enough," remarked vocalist the singer. "The prize was the cherry on top but we could do without the cherry, because we had the main prize. So our success impacted the lives of others."

In the past week, the MVT shared it had rescued two grassroots venues in the South East, by bringing them into local control.

The first in Southampton and The Croft in the city were purchased under the public acquisition program, which is supported by Arts Council England and enthusiasts who purchase "ownership units" in the buildings.

Written by

Lori Willis

Priya Sharma is a cultural anthropologist with a passion for bridging Eastern and Western traditions through storytelling and research.

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